Real estate case study · Kerrville, Texas
Unblocking a brokerage's Google ads, then rebuilding the site that has to close the lead
10:10 Real Estate Group came to us with a Local Services Ads account that was not serving and a website that was not doing its job. We fixed the account and the Business Profile, got the ads live in October 2026, and rebuilt the website so buyers, sellers and AI search tools can understand exactly who they are and where they work.
Where they started
10:10 Real Estate Group is a Kerrville, Texas brokerage led by Carrie Farmer, with more than 35 years of licensed experience across the Texas Hill Country. Carrie's team had already done the hard part: decades of deals, a long list of Hill Country towns they know street by street, and specialties most agents never touch, from farm and ranch land to probate, inherited property and VA buyers.
Online, very little of that came through. Their Local Services Ads account existed but was not serving, so when someone searched for a real estate agent in Kerrville, the ads at the top of Google went to other brokerages. Their Google Business Profile opened with a generic question instead of saying who they were and where. And their website was not built to answer the questions buyers and sellers ask, or that tools like ChatGPT and Google's AI Overviews are now answering for them.
The brokerage's legal name and its trade name also differed. It operates as 10:10 Real Estate Group, but its licence and incorporation documents are under its legal entity name. That kind of mismatch is one of the most common reasons Google verification stalls.
The audit: getting the ads live
We found what was blocking the ads. Real estate agents and brokerages run Local Services Ads under Google's screening process, which checks the business, its licence and its owner. 10:10's account was stuck at verification: Google needed the advertiser documents resubmitted, and the names on file did not line up.
We made the paperwork tell one consistent story. We gathered the incorporation document showing the legal name, the brokerage licence number and a copy of the licence, the page where the licence can be verified, and the business name exactly as it appears on those documents. We wrote the business description and structure answers Google asks for, explaining plainly that 10:10 Real Estate Group is the trade name the licensed brokerage operates under, so the reviewer could connect the dots on the first pass.
We rebuilt the Google Business Profile around who they are. The old description opened with a question and buried the location. The new one leads with "Kerrville, TX real estate team" in the part Google shows before the cut-off, adds the 35+ years of experience, names the specialties that were missing, like land and military relocation, and lists every town they serve. We also replaced "estate sales," which most people read as selling a home's contents, with "settling an estate," so it stops attracting the wrong searches.
The result: approved within days. Less than a week after the documents were resubmitted, in October 2026, the ads went live. 10:10 now appears in the Local Services Ads at the top of Google for real estate searches in their area, with a phone and message button that sends leads straight to Carrie's team.
The website rebuild: built for AI search
Local Services Ads and a website do different jobs. The ad puts a phone button at the top of Google. The website is where a buyer or seller goes to decide whether to press it, and increasingly it is what ChatGPT, Google's AI Overviews and other AI tools read when someone asks them for a real estate agent in the Hill Country.
AI tools recommend businesses they can clearly understand. So we rebuilt 1010realestategroup.com to state plainly what a person, or a machine, needs to know:
- Who they are and where. Kerrville, Texas, and every Hill Country town they serve, named in plain text rather than buried in an image.
- What they actually do. Residential sales, land and acreage, farm and ranch, probate and inherited property, VA buyers, military relocation and senior downsizing, each explained in its own words.
- Proof. Carrie's 35+ years of licensed experience, front and centre.
- The questions clients really ask, answered directly. Written in plain language that a client, or an AI tool, can follow and quote.
- The same story everywhere. The site, the Google Business Profile and the ads now describe the brokerage the same way. Consistent information across the web is one of the strongest signals for both Google and AI search.
- A clear next step on every page. Call or message Carrie's team.
You got this up and done exactly how we wanted, faster than we could have ever imagined.
10:10 Real Estate Group, on their new website
Where things stand
| Before | Now |
|---|---|
| Local Services Ads account not serving | Verified and live since October 2026 |
| Legal name and trade name not connected for Google | One consistent story across documents, profile and ads |
| Business Profile opened with a generic question | Leads with Kerrville, 35+ years and every service and town |
| "Estate sales" attracting the wrong searches | "Settling an estate," matching what they actually do |
| Website not built for AI search | Rebuilt so Google and AI tools can understand and recommend them |
The ads and the new site are only weeks old, so it is too early for lead numbers. We will update this page with results once there is enough data to be meaningful.
Get a Local Services Ads and website audit like this one ›
Common questions about Local Services Ads for real estate
Can real estate agents use Google Local Services Ads?
Yes. Real estate agents and brokerages can run Local Services Ads, which appear at the very top of Google with a phone and message button. You pay per lead rather than per click. 10:10 Real Estate Group in Kerrville, Texas went live in October 2026.
What badge do real estate agents get on Local Services Ads?
Google Verified. Since October 2025 a business that passes Google's checks on the business, its licence and its owner gets the Google Verified badge, in the categories where Google offers it. Google says the badge is not currently available for dining businesses, such as restaurants and coffee shops. The old Google Screened badge for professional services and Google Guaranteed badge for home services no longer exist.
Do Local Services Ads work for real estate agents in smaller markets?
They can work especially well. In a market like the Texas Hill Country, fewer brokerages compete for the top spots, so a verified, well-set-up account has a real chance of being one of the first names buyers and sellers see.
What documents does Google need to verify a real estate brokerage?
It varies by state, but expect a business registration or incorporation document, the brokerage licence number and a copy of the licence, a link where the licence can be verified, and the business name exactly as it appears on those documents.
My business name doesn't match my licence. What do I do?
Explain the connection in plain terms. If you trade under a different name from your legal entity, say so clearly in the business description Google asks for, and make sure the legal name matches your documents exactly. This is what got 10:10 Real Estate Group's ads live.
Why did Google ask me to resubmit my verification documents?
Google re-checks businesses when documents expire, details change, or something does not match. Check the account for the specific request, send exactly what it asks for, and keep every name consistent.
What should my Google Business Profile description say?
You have 750 characters, and Google shows only the opening before cutting it off, so start with your business type and location. Then add your specialties, proof points and service areas. Skip offers, links and phone numbers, which Google's guidelines do not allow there.
Does my Google Business Profile affect my Local Services Ads?
Yes. Your profile's reviews and details carry into your Local Services Ads, and as Google moves them into Google Ads, the campaigns lean even more on Business Profile data. A strong, accurate profile helps both.
Should I rebuild my website or just update it?
Update it if the structure works and only the words or photos are stale. Rebuild it if it can't clearly explain your services and areas, is hard to edit, or was never built to be found on Google and AI search.
Do I own my website when it's finished?
With us, yes. We estimate the hours up front, take half to start and half on completion, and once the final payment is made the site is yours. Ask any web designer this before you start, because some keep ownership or lock you into their platform.
Can you build a website that shows up on ChatGPT and Google?
No one can guarantee placement, but a site can be built to give AI tools and Google the best chance: clear services and locations, plain-language answers, real proof and information that matches your Business Profile. That is how we rebuilt 10:10 Real Estate Group's site.
Can one agency handle my Local Services Ads, Google Business Profile and website?
Yes, and it usually works better. 5for5 audited and fixed 10:10 Real Estate Group's ads account and Business Profile, then rebuilt their website, so every piece tells the same story. Our founder Ken Waks was the first Operations Analyst on Google's Local Services Ads team. Book a call and we will start with an audit.