Google Local Services Ads for Home Service Businesses

Turn Google into your best salesperson.

We set up and manage Google Local Services Ads so your business appears at the very top of search — and you only pay for real, verified leads. Not clicks. Not impressions. Leads.

Book a Free 15-Minute Call → No pitch. No commitment. Just a look at what's available in your market.

$150K

Billed work from $1K in ad spend — one client, one month

50+

Businesses actively managed nationwide

Google

Our founder helped build the LSA product from the inside

Real Result — Home Services Client

What $1,000 in ad spend actually looks like.

The situation

A landscaping company. No LSAs. Competitors showing up above them every single day.

They had a solid reputation, good reviews, and a steady referral base — but their competitors were getting first crack at every high-intent customer searching for landscaping in their market. They weren't showing up where it mattered most: the very top of Google, where people are ready to hire.

We set up Google Local Services Ads, optimized their profile, and managed the campaign from day one.

$1,000

Monthly ad spend

$150,000

In billed work generated — same month

150×

Return on ad spend

The Process

How it works

We audit your market

We look at what your competitors are doing on Google, where the LSA gaps are, and what it would take to get you into the top spots.

We set everything up

Full LSA setup, Google Business Profile optimization, verification support, and listing accuracy across Google, Yelp, and Apple Maps.

Leads start coming in

You only pay Google when a real customer calls or messages you. We monitor and optimize the campaign ongoing so performance improves over time.

It compounds

Better reviews, stronger rankings, lower cost per lead. The longer you're in, the better it works — and the harder it is for competitors to catch up.

Who We Are

Built by people who built the product.

Ken Waks

GoogleYelpWalmart Connect

Ken was one of the first Operations employees on Google Local Services Ads — the exact product we use to grow your business. He spent nearly a decade at Google and Yelp developing deep expertise in local search, reviews, and what actually makes businesses rank and convert. He has a following of over 1 million and works directly with every client we take on.

Alice Trellakis

GoogleMetaFedEx

Alice brings the performance marketing side — five years inside Google and Meta building expertise in Google Ads, Meta Ads, and conversion-focused campaigns. She leads strategy on every paid campaign we run, with a focus on turning attention into customers, not just traffic. She has an audience of over 560K and is full-time in this business.

Pricing

Simple, transparent packages.

Tier 1

Starter

$500 one-time setup
+ 20% of monthly ad spend

LSA setup, verification & go-live

Ongoing campaign management

Monthly performance reporting

Google Business Profile audit

Quick answers

What's the difference between LSAs and regular Google Ads?+

Regular Google Ads charge you for every click — whether that person hires you or not. Google Local Services Ads only charge you when a real customer contacts you directly through Google. You also appear above regular ads, with a "Google Guaranteed" badge that builds instant trust with searchers.

How much does it cost per lead?+

Typically $20–$80 per lead for most home services, depending on category and market. The number that matters more is cost per booked job. For high-ticket work like HVAC, roofing, or plumbing, a $50 lead that becomes a $2,000+ job is an exceptional return. We track this in a live dashboard so you always know your real ROI.

How quickly will I start seeing leads?+

Most clients see meaningful lead volume within the first 30 days of LSAs going live. The timeline depends on your market, category, and Google's verification process — which we manage entirely on your behalf.

Are there long-term contracts?+

No. We bill monthly, prepaid, with a card on file. We don't lock clients in — we earn the relationship month by month. Most clients stay because the results speak for themselves.

We already run Google Ads — do we still need this?+

Yes — LSAs are a completely different product that shows up above regular search ads. Many businesses running Google Ads aren't in LSAs at all, which means they're paying more per lead than necessary. The two work extremely well together when managed as one system.

Ready to see what's available in your market?

Book a free 15-minute call. We'll show you what your competitors are spending on LSAs, where the gaps are, and what it would take to show up above them.

Book Your Free Call →

No pitch. No commitment. Just clarity on what the opportunity looks like for your business.